Mom, Me and the Market

I’ve been thinking about my mom. I lost her in October 2009. Technically I lost her eight years before, when she slipped completely into her Alzheimer’s world, but anyway, she’s on my mind. I haven’t written that much about her in this space, so I thought I would let you get to know her. 

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To my mother, grocery shopping was serious business. Sometimes I would lie on her bed as she fell asleep she would roll over and say, “Ground beef. Lettuce. Mustard.”

Every week we’d go to Waldbaum’s, Grand Union and the A& P because each one possessed a unique quality that was unequaled at the other. Once my mother discovered coupons, the need for specificity grew. Now I know that coupons didn’t come out in my lifetime but they were new to my mom, and Waldbaum’s would have double coupons on Wednesdays — we’d always go there for the best coupon deals. We once had a coupon for $1.25 for free coffee, and they doubled it so they actually paid us to take it. I think we saved 13 dollars that day. Our excitement over the deal inseminated the bargain shopper in me.

Since she was somewhat of an expert, Mom taught me the golden rules of shopping. Buy only name brands. Del Monte tomatoes and canned vegetables, Bird’s Eye frozen vegetables, Ore Ida frozen potatoes, Dairylea milk, Dannon flavored yogurt and Colombo plain yogurt. Never buy pre-chopped meat. Instead, pick out a nice sirloin and have the butcher chop it up. Grated cheese: Pick out a nice Pecorino Romano or Parmesan from the deli and have them grate it for you. I don’t know about then but I bought some grated Pecorino Romano from the deli recently and it was $11 for a quarter pound. Good thing my family had money. read more